How the calculator works

What the calculator does

The calculator estimates the cost of marketing a property listing from numbers you enter. It does not pull in market prices, vendor rate cards, or any external data. Every figure in your result comes from your own inputs.

How the estimate is calculated

The estimated cost per listing is the sum of the cost line items you enter, plus your internal coordination cost, which is your coordination hours multiplied by your internal hourly value:

• Per listing = photography + photo editing + video + virtual staging + copywriting + social content + flyers and open house + revisions + (coordination hours times hourly value)
• Per month = per-listing cost times your listings per month
• Internal coordination cost = coordination hours times hourly value

Largest cost category and bottleneck

The largest cost category is simply the single biggest line item among your inputs. The likely bottleneck is taken from the bottleneck you select, or inferred from your largest category when you are not sure. Neither is a claim about your business: both are reflections of the numbers you entered.

Recommended workflow

The recommended workflow maps your bottleneck, or your largest cost category, to one type of AI-assisted listing workflow that may help reduce manual work, for example photo enhancement, listing video, virtual staging, listing copy, or a complete listing marketing kit. It is a starting point for a conversation, not a promise of an outcome.

The fields you enter

• Listings per month
• Photography cost ($)
• Photo editing cost ($)
• Listing video cost ($)
• Virtual staging cost ($)
• Listing copywriting cost ($)
• Social content / reels cost ($)
• Flyer / brochure / open house cost ($)
• Revision / redo cost ($)
• Internal coordination hours per listing (hrs)
• Internal hourly value ($/hr)

What this is not

This is an estimating and planning tool. It is not a quote, an appraisal, a market study, or financial advice. This site does not guarantee sale price, buyer interest, number of showings, days on market, lead volume, or specific savings. The default numbers shown in the calculator are example starting values, not market benchmarks, and are meant to be replaced with your own pricing.